Strategic Positioning

The aim of Genesis is the long-term strengthening of our leading position in the competitive field. We work with systematic approaches and the following strategic methods:

• A more pronounced profiling of the comparative competitive advantage
• Systematic and creative pushing back of the previous market’s boundaries
• Opening up of new foreign markets
• Recognition of growth potential and tailor-made solutions
• Conversion of product developments to market successes
• Targeted marketing of the product’ benefits
• Attainment of the leading position on the market
• Setting up and successful implementation of strategic alliances

The technological changes in the field of renewable energy systems, the constant upheavals in the political landscape and increasing complexity in the autonomous supply to residential units are important aspects of our current and future market situation.

Our strategic way of looking at things, the market-based view and the resource-based view are at the heart of our analyses. The market-based view is the prevailing paradigm in our strategic management.

Our strategy is based upon the continuous creative adaptation of the company to the requirements of the market and the industry, in order to generate sustainable success. It is company-external factors that are at the heart of our approach, rather than the resources and capabilities of the organisation (Outside-In perspective).